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* Television ads are often purchased to specialise in concentrated geographical areas, especially with the arrival of cable.
* features a big variety of programming to match the character or material of your ad. Want to sell rock-n-roll CDs? Buy ads during Grammy Awards or American Idol. Want to sell feminine hygiene products? delay during soap operas.
* TV has more reach than the other medium in terms of all segments of society. almost everyone watches TV, but not everyone reads newspapers or magazines.
* is sweet for repepetition of ads.
* TV can deliver your ad at any time of the day, 24 hours each day .
* you’ll get an exclusive, that is, your ad needn’t compete with a clutter of other ads — but you’ll need to pay dearly for it.
* Tends to be more cost efficient in terms of number of responses it produces compared to dollars invested.
* is perhaps best for reaching those people that tend to not use the other sort of media.
* most frequently is extremely cluttered. your commercial could also be sandwhiched deep within a string of other commericals, which have long ago caused the viewer to go to the refrigerator. Also weakens LTM of your product message.
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